American High street apparel retailer, American Apparel is not joking with instagram models. In a leaked internal e-mail, the company promises herself not to hire instagram hoes or thots (That Hoe Over There). The company's sacked CEO Dov Charney created a diverse ad campaign, following his departure, the company is desperate to change the company's image. The leaked e-mail is from Phira Luon, the company's model casting agent, he firmly stated they are out to hire real models.